Are Your Eyes Sensitive? Why Rodenstock’s B.I.G Sensitive Lenses Could Be a Game-Changer

At The Wright Eyewear Company, we’re always on the lookout for cutting-edge technology that can truly transform the way you see the world. If you’ve heard us talking about Rodenstock’s DNEye® scanner and their innovative B.I.G Exact lenses, then you’ll want to pay close attention to this new evolution: Rodenstock’s B.I.G Sensitive lenses.

This isn’t just another lens upgrade — it’s a revolutionary leap forward for anyone who’s ever struggled with varifocals, visual clarity, or adjusting to different light conditions.

What Makes Rodenstock's B.I.G Sensitive Lenses So Special?

Unlike traditional lenses that use average data, B.I.G Sensitive lenses are designed using precise biometric measurements of your individual eyes. They take personalisation to the next level — tailoring your lenses to how your brain processes visual information, not just your eye prescription.

Because let’s face it — we don’t just see with our eyes. We see with our brain. And when your eyes are making up to 250,000 movements per day, seamless visual processing becomes essential for comfort and clarity.

Ideal for Night Driving and Visual Transitions

If you struggle with bright headlights, glare, or halos, these lenses are for you. B.I.G Sensitive lenses are designed to reduce disruption from light and help your eyes adjust focus faster between distances, making them perfect for driving at night or navigating changing environments.

And if you’ve ever found reading with varifocals clunky or uncomfortable, B.I.G Sensitive could offer that smooth, flowing experience you’ve been craving.

Here’s what users are saying:

• 24% saw an improvement in visual flow when switching between far and near vision.

• 28% experienced a noticeably smoother reading experience.

• A huge 83% preferred their new B.I.G Sensitive lenses over their previous B.I.G Exact ones.

Who Are These Lenses For?

If you’ve had difficulty adapting to varifocals or you’ve noticed that even slight changes in your visual field cause discomfort, it’s possible you have a high level of visual sensitivity. This means your brain responds more strongly to small visual disturbances — but with the advanced technology behind B.I.G Sensitive, your lenses can include concentrated visual pockets to create smoother, more natural transitions.

Available in Single Vision and Varifocals

Whether you wear single vision lenses or varifocals, B.I.G Sensitive technology can be applied to suit your prescription and lifestyle needs.

Ready to Experience the Difference?

If you’re curious about whether these Rodenstock's B.I.G Sensitive Lenses could improve your day-to-day visual comfort — especially if you've struggled with traditional varifocals — book a styling consultation with our qualified dispensing opticians. We’ll help you find the right lens design for your eyes, your brain, and your life.

📞 Call us on 0208 309 7951 to book your personalised appointment today.